Value of the British Monarchy as a Brand revealed in new study by Brand Finance Plc

英女王伊麗莎白二世即將慶祝鑽禧。
新報告揭示，英國君主作為一個品牌的的價值。

As we approach Queen Elizabeth the Second’s Diamond Jubilee this coming holiday weekend, what is the real value of the British Monarchy, which is regarded by many as one of the most valuable British brands?
According to a new report from Brand Finance, it's £44 billion or US$70 billion, from an economic perspective and from assessing the emotional, political and constitutional arguments for The Royal Family.

This figure is a combination of the intangible asset value of the Monarchy at £26 billion and a tangible asset value of £18 billion, according to the new study by Brand Finance.  The study also revealed that The Queen’s Diamond Jubilee celebrations will give an estimated £924 million uplift to the Leisure, Tourism and Accommodation industry of the UK.   However, the extra Bank Holiday will cost the UK Economy around £1.2 billion, while it estimates the revenue uplift to the UK economy will be £2.4 billion.   UK businesses also benefit from Royal Warrants and the Brand Finance research has valued the scheme at £4 billion and there is also a significant reputational benefit to individual UK businesses from the Monarchy once they have been granted a Coat of Arms which Brand Finance valued at £400 million.

 David Haigh, CEO of Brand Finance, commenting on the latest findings stated: “The Monarchy is one of the most valuable of all British brands. Whatever one thinks about the constitutional principle, there seems little doubt that the institution of Monarchy adds significant annual earnings and long term economic value to the UK. For most of her reign, The Queen has managed the Monarchy expertly and she is currently doing a great job on an international stage. The Monarchy is a powerful endorsement for individual and company brands and for the nation brand and we believe that it is making a significant contribution to the task of driving Britain out of the recession.’

For the full Brand Finance Journal Special Jubilee Issue visit, the Brand Finance website by clicking here.