Dogs are still men (or should I say people)'s best friends. Often spotted at major textile trade fairs and fashion product launches, dogs keep their owners, visitors and friends entertained and no doubt they do attract due attention.
Meanwhile, according to a recent report by
Mintel, a world-leading market intelligence research firm, one of the main consumer trends for 2011 is that humans will become less-needed in the market place. As we move into an ever more digital era, automated technology has machines replacing people – for better or worse. While cashier-less checkouts have become common place, we’re starting to see machines creep into new territories, including hospitals, libraries, pharmacies and the home. Therefore, 2011 may see certain jobs permanently displaced by technology – that includes service jobs, not just manual or factory work. But backlash and balance seeking may lead to an increased cache for hyper-personal goods and services.
While consumers are still reeling from the aftershock created by the global economic crisis, lessons have been learnt, behaviours changed and consumer adaptability has created a new way of life. With that in mind,
Mintel has predicted "Who Needs Humans" as one of the key consumer trends for the year ahead. Alexandra Smith, Global Trends Analyst at Mintel said: “The effects of the global economic crisis have had long reaching implications and it is not just consumer behaviour in the short term which was affected. Indeed, these consumer trends for 2011 are a legacy created by economics, but now gathering their own momentum and are set to influence the global consumer mindset for a long time to come.”
Talking about loving dogs, in L.A. a few days ago, the virtual boutique for fashion and design,
yoox.com along with Dean and Dan Caten, the twin designers and Creative Directors behind the
DSQUARED² brand (see picture above), hosted celebrities, tastemakers, editors, and their furry VIP friends at an exclusive luncheon to preview the launch of
DSQUARED²’s Limited Edition Leash and Collar Set for Dogs for yoox.com, to be sold exclusively on the website this holiday season, starting from mid November.
Guests who attended the event included such well-known names as Angie Featherstone, Anjelica Huston, Danny Huston, Lyne Renee, Dita Von Teese, James Frain, Marta Cunningham, Jillian Barberie Reynolds, Joe Manganiello, Lady Victoria Hervey, Mischa Barton, Nash Edgerton,
Paris Hilton (picture above), Rumer Willis, Tara Summers and Teresa Palmer.
Attendees enjoyed a vegetarian menu, sparkling cocktails, and the musical styling’s of DJ Marco Dasilva at a private home in Beverly Hills. Certified animal trainer and host of Animal Planet’s show Night, Brandon McMillan, was on hand to offer attendees training tips, and a pet-friendly photographer allowed guests the opportunity to pose with their furry friends.
The proceeds from the launch, underwritten by yoox.com, and sales of these luxe dog collars and leases will benefit
MUCH LOVE ANIMAL RESCUE, a 100% non-profit organization dedicated to finding safe, loving homes for unwanted, neglected or abused animals.